Worth Listening To

How To Aim For And Connect With Your Target Market

The Three Steps That Will Get You There… 
Tony is a very creative individual and is always coming up with great ideas that he’s sure others will grab a hold of. This time it’s an information Website/Portal targeted at individuals, especially men, in the retirement stage of their lives. All of this under the assumption that his target audience will just flock to his portal.

Tens of thousands were spent on research, Website development, finding and linking to the various information sources such as baseball and auto-racing information sites, health care and travel information and so on. Great content that Tony thought would be attractive to his target audience and in turn would gain a significant following and in time, lucrative sponsors.

The result at product launch and for months afterwards: Crickets! No one came, even though on the surface his looked like a great idea. Tony “hoped” that it would be popular but, had not done his basic market research. The product was based on his assumptions.

This example, which is real life although I used a fictitious name, serves to illustrate just how easy it is to miss connecting with your target market. The ones that you’d think would be your ideal customers. Let’s look at the inherent flaws in Tony’s “build it and they’ll come” strategy and the simple process that could have alleviated them.
The Build It and They’ll Come Strategy Is “Hope Marketing” at its Best 

Because today it’s so easy to get something started on the Internet, we may take a “Build it and they’ll come” attitude. Many of us start out that way, especially if we think we have a “great idea” and are sure that “everyone” else will just love it too. This […]

Engaging Your “Target” Customer Through Social Media

In today’s marketplace connecting with your “target” customer using Social Media is no longer an option – It’s a Must!

That message came across loud and clear at our Blockbuster Social Media event.

This recaps our Social Media Summit, where we had 4 expert presenters share insights and tips on the crucial role Social Media now plays in building an audience for our businesses. 

We started off with a strategic look at Social Media today and then focused in on Facebook, Linkedin, Pinterest and on the what and how of building an audience worth engaging.
Kim Garst and Social Boom:
Kim Garst, of Boom Social, kicked our (Suncoast Internet Marketing Masterminds) event off with a Keynote on the State of the Union on Social Media.

Following are the highlights of her presentation, plus golden nugget tips from the other presenters. Kim’s portion was also captured on video. Here’s the link to it: http://youtu.be/-jL9uXmyhRc.
The New Marketing Paradigm:
One of the biggest mistakes still made with the use of Social Media or even our Websites today, is the tendency to push our products and services, rather than having our clients come to us – pull. Most posts we see are about “me” and “Buy from me”, “Buy from me”! This approach no longer works, in fact; it can kill your business. BTW, I’d also include Blogs in the Social Media mix.
Social Media Is About “Engaging in a Dialog”:
Social Media is our opportunity to engage in a dialog with others online. It’s that first hello and hand shake.

So, rather than having a cordial meeting over coffee or at someone’s business and getting to know them a bit better, we’re reaching out and engaging them online. The same courtesy and tact needs to […]

Think Search Engine Humanization and Not Optimization

Is this the death of SEO as we know it?
Marc and his Inc. 500 company, take a different tack. Rather than focusing their efforts on finding the right keywords or relying on tricks to gain Google’s attention, he suggests that we focus on answering the question(s) our “ideal client” is seeking an answer to.

These quotes from Marc, give an indication of where this is going…

“People don’t like being a number, they want a connection.”
“Add value to their lives.”
“Stop trying to appease everybody.”
“Speak the language of those looking for what you have.”

Which then leads to the question…

 Who is that ideal client?

And what questions are they looking for an answer to? Here again, rather than taking a broad stroke, Marc begins by defining his ideal client and paints an avatar by asking questions.

Who are they?
What are their needs?
What do they look like?
What challenges them most and seek an answer to?
Do I want to work with them?
Are we a fit for each other?

While others may focus on numbers, keyword research, writing copy to support those keywords, pitching and selling their product and link building, Marc, rakes them in by posting answers to the questions his ideal clients are seeking answers to.

He suggests that we engage our audience in the dialog THEY are interested in, hitting their “hot buttons” and not what we think they need to hear. It’s all about them.

How does he suggest we do that?
Search Engine Humanization
Here the focus is all about putting a heavy reliance on “people” research rather than “keyword” research – what questions/challenges do your clients need an answer to?

Marc suggests writing the Posts on your site with that in mind. Add value and don’t be afraid to […]

Internet Marketing Strategy – The Magic Formula For Content

Hey there!

It’s Charly Caldwell II here — a huge “Thank You” to Andre for giving me an opportunity to guest here on the Internet Success Group blog.  In a moment, I’m going to review one of the most important components to Internet Marketing Strategy – something I like to call the Magic Content Formula! 😉

Andre has given me the wonderful opportunity, too, to speak twice now, at his weekly Internet workshops…

Here I am reviewing the 7 Fundamentals of Online Success with a group of highly motivated Internet Marketers.

As I’ve mentioned to him, he has an awesome ability to attract great people, who not only want to learn, but DO the work, too!

If you know me, you know I love helping people improve their lives or grow their businesses (or many cases, both!)  I truly find it incredibly rewarding.

One of the most popular questions I’ve received is:
“Charly, I’m getting less than 1 out of every 100 visitors to my (website, blog, business listing, Facebook page, etc) to contact me, or at the very least, give me an email address so I can at least know who they are!

How do I get more people to connect with me and give me an opportunity to talk to them?”
It turns out there’s 8 simple things you need to say, in a specific order, to truly connect with people.

It’s MAGIC once you know it and I teach it to you in this educational video:

Internet Marketing Strategy – Learn The Magic Content Formula 

It’s interesting too, because once you know it, you’ll see it used in movies, stories, books and more.

I can’t to see how you rock it out!

Have a wonderful day, and take care,


PS – Thanks again Andre!

How Effective Is Your Online Marketing Strategy?

If you’re not getting good results from your online marketing efforts…
You probably don’t have a clear online marketing strategy and may have bypassed some key planning steps.

Normally the result is frustration, wasted time, blindly trying various strategies and perhaps the thought of just quitting.

Why? Perhaps the sequence has not been “planned” out and certain action steps were not taken.

OK, OK, I know the word “plan” turns many of us off. It infers rigidness, like hopping on a train and

staying on a set of tracks until you get to your destination. The Internet requires a much more flexible approach. A kayak navigating a march, is a more appropriate mode of transportation to get you to your destination.

Even with a kayak, you need to know where you’re going and realize that there is a sequence and certain components that have to be in place for you to experience success.

Let’s look at the most common mistakes we normally encounter in our Internet marketing efforts. BTW, much of this comes from the “Hot Seat” sessions we hold at our Internet Marketing Mastermind meetings.
1. Our market is not clearly defined…
This is a very common error. By taking a broad approach such as going after a general segment like as “real estate”, “insurance” and “working women”, we end up missing the mark. Even when we narrow it down to let’s say, “Real estate in Buckhead, Atlanta”, what do we know about the target audience? What do they look like? How can we best reach them?

ANSWER: Have your target market clearly defined – You don’t need the whole world as you audience to succeed. Depending on your product, service and price point, all you may need is perhaps 100 but, […]