Worth Listening To

How To Aim For And Connect With Your Target Market

The Three Steps That Will Get You There… 
Tony is a very creative individual and is always coming up with great ideas that he’s sure others will grab a hold of. This time it’s an information Website/Portal targeted at individuals, especially men, in the retirement stage of their lives. All of this under the assumption that his target audience will just flock to his portal.

Tens of thousands were spent on research, Website development, finding and linking to the various information sources such as baseball and auto-racing information sites, health care and travel information and so on. Great content that Tony thought would be attractive to his target audience and in turn would gain a significant following and in time, lucrative sponsors.

The result at product launch and for months afterwards: Crickets! No one came, even though on the surface his looked like a great idea. Tony “hoped” that it would be popular but, had not done his basic market research. The product was based on his assumptions.

This example, which is real life although I used a fictitious name, serves to illustrate just how easy it is to miss connecting with your target market. The ones that you’d think would be your ideal customers. Let’s look at the inherent flaws in Tony’s “build it and they’ll come” strategy and the simple process that could have alleviated them.
The Build It and They’ll Come Strategy Is “Hope Marketing” at its Best 

Because today it’s so easy to get something started on the Internet, we may take a “Build it and they’ll come” attitude. Many of us start out that way, especially if we think we have a “great idea” and are sure that “everyone” else will just love it too. This […]

Think Search Engine Humanization and Not Optimization

Is this the death of SEO as we know it?
Marc and his Inc. 500 company, take a different tack. Rather than focusing their efforts on finding the right keywords or relying on tricks to gain Google’s attention, he suggests that we focus on answering the question(s) our “ideal client” is seeking an answer to.

These quotes from Marc, give an indication of where this is going…

“People don’t like being a number, they want a connection.”
“Add value to their lives.”
“Stop trying to appease everybody.”
“Speak the language of those looking for what you have.”

Which then leads to the question…

 Who is that ideal client?

And what questions are they looking for an answer to? Here again, rather than taking a broad stroke, Marc begins by defining his ideal client and paints an avatar by asking questions.

Who are they?
What are their needs?
What do they look like?
What challenges them most and seek an answer to?
Do I want to work with them?
Are we a fit for each other?

While others may focus on numbers, keyword research, writing copy to support those keywords, pitching and selling their product and link building, Marc, rakes them in by posting answers to the questions his ideal clients are seeking answers to.

He suggests that we engage our audience in the dialog THEY are interested in, hitting their “hot buttons” and not what we think they need to hear. It’s all about them.

How does he suggest we do that?
Search Engine Humanization
Here the focus is all about putting a heavy reliance on “people” research rather than “keyword” research – what questions/challenges do your clients need an answer to?

Marc suggests writing the Posts on your site with that in mind. Add value and don’t be afraid to […]

Internet Marketing Strategy – The Magic Formula For Content

Hey there!

It’s Charly Caldwell II here — a huge “Thank You” to Andre for giving me an opportunity to guest here on the Internet Success Group blog.  In a moment, I’m going to review one of the most important components to Internet Marketing Strategy – something I like to call the Magic Content Formula! 😉

Andre has given me the wonderful opportunity, too, to speak twice now, at his weekly Internet workshops…

Here I am reviewing the 7 Fundamentals of Online Success with a group of highly motivated Internet Marketers.

As I’ve mentioned to him, he has an awesome ability to attract great people, who not only want to learn, but DO the work, too!

If you know me, you know I love helping people improve their lives or grow their businesses (or many cases, both!)  I truly find it incredibly rewarding.

One of the most popular questions I’ve received is:
“Charly, I’m getting less than 1 out of every 100 visitors to my (website, blog, business listing, Facebook page, etc) to contact me, or at the very least, give me an email address so I can at least know who they are!

How do I get more people to connect with me and give me an opportunity to talk to them?”
It turns out there’s 8 simple things you need to say, in a specific order, to truly connect with people.

It’s MAGIC once you know it and I teach it to you in this educational video:

Internet Marketing Strategy – Learn The Magic Content Formula 

It’s interesting too, because once you know it, you’ll see it used in movies, stories, books and more.

I can’t to see how you rock it out!

Have a wonderful day, and take care,


PS – Thanks again Andre!

How Effective Is Your Online Marketing Strategy?

If you’re not getting good results from your online marketing efforts…
You probably don’t have a clear online marketing strategy and may have bypassed some key planning steps.

Normally the result is frustration, wasted time, blindly trying various strategies and perhaps the thought of just quitting.

Why? Perhaps the sequence has not been “planned” out and certain action steps were not taken.

OK, OK, I know the word “plan” turns many of us off. It infers rigidness, like hopping on a train and

staying on a set of tracks until you get to your destination. The Internet requires a much more flexible approach. A kayak navigating a march, is a more appropriate mode of transportation to get you to your destination.

Even with a kayak, you need to know where you’re going and realize that there is a sequence and certain components that have to be in place for you to experience success.

Let’s look at the most common mistakes we normally encounter in our Internet marketing efforts. BTW, much of this comes from the “Hot Seat” sessions we hold at our Internet Marketing Mastermind meetings.
1. Our market is not clearly defined…
This is a very common error. By taking a broad approach such as going after a general segment like as “real estate”, “insurance” and “working women”, we end up missing the mark. Even when we narrow it down to let’s say, “Real estate in Buckhead, Atlanta”, what do we know about the target audience? What do they look like? How can we best reach them?

ANSWER: Have your target market clearly defined – You don’t need the whole world as you audience to succeed. Depending on your product, service and price point, all you may need is perhaps 100 but, […]

7 Mistakes to Avoid When Marketing Online

Been there done that…

Take it from someone who has been around the block a few times, owned a couple small businesses and has been at the leading edge of technology, including Online Marketing for some years. Avoid these seven common mistakes when marketing online, meaning over the Internet, and you’ll be miles ahead.

If I were to sum up the wisdom gained over the years, in a few words it would be: “Believe in what you’re doing, be smart and give it time to manifest”.

The following seven talking points come from not only past experience but, from observation. Most recently, as the founder and facilitator of an Internet Marketing Mastermind group, which after three years regularly hosts 40 – 60 Entrepreneurs and Small Business owners, weekly.

1. Thinking Short Term – In our hurry-up society, especially when it comes to the Internet, we sometimes expect instantaneous results. Yes, you can get a Website or Blog (both serve the same function), up on the Internet in hours or days but, that does not mean it will get you the results you anticipated. Too frequently I run into people thinking that “I just need to put up that Web site or Blog and people will come flocking to it”. Not so!

Although your Website is the centerpiece of your Internet Marketing strategy and eventual success, it is only one component. For one, you need to get traffic to your Website and there are number of ways to do that. Next, once they arrive at your site, will the visitor stay and do what you ask them to or will they just “Click” and move on?

As you build your Web presence, a key point to keep in mind is that […]