If you’re not getting good results from your online marketing efforts…
You probably don’t have a clear online marketing strategy and may have bypassed some key planning steps.
Normally the result is frustration, wasted time, blindly trying various strategies and perhaps the thought of just quitting.
Why? Perhaps the sequence has not been “planned” out and certain action steps were not taken.
OK, OK, I know the word “plan” turns many of us off. It infers rigidness, like hopping on a train and
staying on a set of tracks until you get to your destination. The Internet requires a much more flexible approach. A kayak navigating a march, is a more appropriate mode of transportation to get you to your destination.
Even with a kayak, you need to know where you’re going and realize that there is a sequence and certain components that have to be in place for you to experience success.
Let’s look at the most common mistakes we normally encounter in our Internet marketing efforts. BTW, much of this comes from the “Hot Seat” sessions we hold at our Internet Marketing Mastermind meetings.
1. Our market is not clearly defined…
This is a very common error. By taking a broad approach such as going after a general segment like as “real estate”, “insurance” and “working women”, we end up missing the mark. Even when we narrow it down to let’s say, “Real estate in Buckhead, Atlanta”, what do we know about the target audience? What do they look like? How can we best reach them?
ANSWER: Have your target market clearly defined – You don’t need the whole world as you audience to succeed. Depending on your product, service and price point, all you may need is perhaps 100 but, […]