The Three Steps That Will Get You There…
Tony is a very creative individual and is always coming up with great ideas that he’s sure others will grab a hold of. This time it’s an information Website/Portal targeted at individuals, especially men, in the retirement stage of their lives. All of this under the assumption that his target audience will just flock to his portal.
Tens of thousands were spent on research, Website development, finding and linking to the various information sources such as baseball and auto-racing information sites, health care and travel information and so on. Great content that Tony thought would be attractive to his target audience and in turn would gain a significant following and in time, lucrative sponsors.
The result at product launch and for months afterwards: Crickets! No one came, even though on the surface his looked like a great idea. Tony “hoped” that it would be popular but, had not done his basic market research. The product was based on his assumptions.
This example, which is real life although I used a fictitious name, serves to illustrate just how easy it is to miss connecting with your target market. The ones that you’d think would be your ideal customers. Let’s look at the inherent flaws in Tony’s “build it and they’ll come” strategy and the simple process that could have alleviated them.
The Build It and They’ll Come Strategy Is “Hope Marketing” at its Best
Because today it’s so easy to get something started on the Internet, we may take a “Build it and they’ll come” attitude. Many of us start out that way, especially if we think we have a “great idea” and are sure that “everyone” else will just love it too. This […]
Want to know how to use Google+ and Hangouts to capture traffic?
Following are some of the Golden Nuggets on the topic, Dan Kurtz shared with us at a recent SIMM meeting. Dan first gave this presentation at a TBBO event in Tampa on October 2013. Just excellent!
Following are a few highlights of Dan’s Google Hangouts presentation:
Google has a gaggle of products, so many in fact that it can be confusing but, if you’re a business owner/entrepreneur and want win online, then you must learn and use Google+ and Hangouts.
Google Hangouts can be used like Skype, but it happens within your Google+ account and the Hangout can automatically be uploaded to YouTube, which is also owned by Google. Beginning to get the picture?
Once on YouTube, the video can be edited and a description with the pertinent keywords added. Once optimized, it’s ready for viewing.
For maximum exposure, and this is where the magic is, Dan took us through the process of setting up our Hangouts. There definitely is a sequence, which is:
Build a Google Hangouts (On Air) through Google+. Notice things pointing back to Google+?
Name the Hangout with a keyword and grab the hangout code
Place that code (syndicate) with secondary sites such as IFTTT.com(free), Onlywire.com(paid) and Yahoo Pipes(free)
Doing the above can result in having over 75 platforms connecting to your Hangout – all for Free
You’ll also need a brief write-up, like a press release on your site and optimize it for SEO
For this, Dan recommended using the WP Plugin SEOPressor, which is a paid product but, well worth it. The other option is SEO by Yoast, also good but limited in its capabilities.
Four notes on optimizing your Google Hangouts video:
The title of the hangout needs […]