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How To Aim For And Connect With Your Target Market

The Three Steps That Will Get You There… 
Tony is a very creative individual and is always coming up with great ideas that he’s sure others will grab a hold of. This time it’s an information Website/Portal targeted at individuals, especially men, in the retirement stage of their lives. All of this under the assumption that his target audience will just flock to his portal.

Tens of thousands were spent on research, Website development, finding and linking to the various information sources such as baseball and auto-racing information sites, health care and travel information and so on. Great content that Tony thought would be attractive to his target audience and in turn would gain a significant following and in time, lucrative sponsors.

The result at product launch and for months afterwards: Crickets! No one came, even though on the surface his looked like a great idea. Tony “hoped” that it would be popular but, had not done his basic market research. The product was based on his assumptions.

This example, which is real life although I used a fictitious name, serves to illustrate just how easy it is to miss connecting with your target market. The ones that you’d think would be your ideal customers. Let’s look at the inherent flaws in Tony’s “build it and they’ll come” strategy and the simple process that could have alleviated them.
The Build It and They’ll Come Strategy Is “Hope Marketing” at its Best 

Because today it’s so easy to get something started on the Internet, we may take a “Build it and they’ll come” attitude. Many of us start out that way, especially if we think we have a “great idea” and are sure that “everyone” else will just love it too. This […]

Engaging Your “Target” Customer Through Social Media

In today’s marketplace connecting with your “target” customer using Social Media is no longer an option – It’s a Must!

That message came across loud and clear at our Blockbuster Social Media event.

This recaps our Social Media Summit, where we had 4 expert presenters share insights and tips on the crucial role Social Media now plays in building an audience for our businesses. 

We started off with a strategic look at Social Media today and then focused in on Facebook, Linkedin, Pinterest and on the what and how of building an audience worth engaging.
Kim Garst and Social Boom:
Kim Garst, of Boom Social, kicked our (Suncoast Internet Marketing Masterminds) event off with a Keynote on the State of the Union on Social Media.

Following are the highlights of her presentation, plus golden nugget tips from the other presenters. Kim’s portion was also captured on video. Here’s the link to it: http://youtu.be/-jL9uXmyhRc.
The New Marketing Paradigm:
One of the biggest mistakes still made with the use of Social Media or even our Websites today, is the tendency to push our products and services, rather than having our clients come to us – pull. Most posts we see are about “me” and “Buy from me”, “Buy from me”! This approach no longer works, in fact; it can kill your business. BTW, I’d also include Blogs in the Social Media mix.
Social Media Is About “Engaging in a Dialog”:
Social Media is our opportunity to engage in a dialog with others online. It’s that first hello and hand shake.

So, rather than having a cordial meeting over coffee or at someone’s business and getting to know them a bit better, we’re reaching out and engaging them online. The same courtesy and tact needs to […]

Linkedin and Being Found on The Internet…

Are you being found when others look for you on the Internet?  
If you’re like most, probably not as well as you could or should be. Were you also aware that when others search for you, your Linkedin profile is one of the frequent entries that shows up?

How are yours showing up? Do they reflect the image you want to convey?  I can’t tell you how many times individuals have shared with me the fact that they were contacted because someone found them through Linkedin. So, doesn’t it make sense to position yourself to be found and convey the right message/brand? In answer to that, one of the most powerful things you can do is, have a strong Linkedin profile that attracts others to you and shows what you can do for them. Let’s get into some details.  
The Two Primary Purposes of Linkedin: 
Hint, both have to do with being found on the Internet…

As your 24/7 on-line resume but, unlike the “old” resume format, where it’s all about you and your accomplishments, in today’s hyper competitive and information overflow Internet world, your “resume” needs to connect and reflect what you can do for others – NOW, not yesterday.
Linkedin is probably one of the most powerful networking tools to be found. Whether searching for new team members or, contacting someone within a group or company, Linkedin has become the networking tool of professionals.

Using Linkedin to Be Found:
In this article we’ll cover the first and probably most important use of Linkedin. Visitors arriving on your Linkedin page are there because they want to learn more about you; Who you are? –  What you offer? – What are others saying about you and – Are […]

By |August 20th, 2014|Linkedin|0 Comments|

How To Use Google+ and Hangouts to Capture Traffic

Want to know how to use Google+ and Hangouts to capture traffic? 
Following are some of the Golden Nuggets on the topic, Dan Kurtz shared with us at a recent SIMM meeting. Dan first gave this presentation at a TBBO event in Tampa on October 2013. Just excellent!

Following are a few highlights of Dan’s Google Hangouts presentation:

Google has a gaggle of products, so many in fact that it can be confusing but, if you’re a business owner/entrepreneur and want win online, then you must learn and use Google+ and Hangouts.

Google Hangouts can be used like Skype, but it happens within your Google+ account and the Hangout can automatically be uploaded to YouTube, which is also owned by Google. Beginning to get the picture?

Once on YouTube, the video can be edited and a description with the pertinent keywords added. Once optimized, it’s ready for viewing.

For maximum exposure, and this is where the magic is, Dan took us through the process of setting up our Hangouts. There definitely is a sequence, which is:

Build a Google Hangouts (On Air) through Google+. Notice things pointing back to Google+?
Name the Hangout with a keyword and grab the hangout code
Place that code (syndicate) with secondary sites such as IFTTT.com(free), Onlywire.com(paid) and Yahoo Pipes(free)
Doing the above can result in having over 75 platforms connecting to your Hangout – all for Free
You’ll also need a brief write-up, like a press release on your site and optimize it for SEO
For this, Dan recommended using the WP Plugin SEOPressor, which is a paid product but, well worth it. The other option is SEO by Yoast, also good but limited in its capabilities.

Four notes on optimizing your Google Hangouts video:

The title of the hangout needs […]

By |January 29th, 2014|Google Apps|0 Comments|